Category: Photography

This section focuses on topics related to photography.

Pantone’s Ultra Violet May Be a Portal to New Understanding

I hope Pantone is right. I hope 2018 has us all seeing violet, because we could use some color magic to kick us into a higher state of consciousness. Earlier this month, The Pantone Color Institute, the authorities in color research, proclaimed Ultra Violet 18-3838 as the 2018 Color of

Please, We Need Your Creativity

Some days, it’s hard to make sense of the world. The past few months have been particularly difficult and unsettling. Floods. Hurricanes. Fires. Shootings. Assaults. Terrorism. Plagues (seriously, see Madagascar). Ongoing political and social divisions. It’s like we have a collective case of PTSD. Our senses are on high alert.

5 Signs Your Brand Needs a New Photography Partner

When it comes to your brand and product photography, are you operating in the dark? How do you know if you have the right resource, and how can you tell when it’s time to leave your current photographer and find a new one? Unless there’s something obviously wrong with the

How Product Marketers Can Use Photography to Increase Market Share

Buyers are bombarded with visual content but few images make an impact. Product marketers can create a competitive advantage by learning how to use photography as a way to differentiate their offer. Learn how photography can help you connect with audiences and gain market share.

How to Avoid the Photography Epidemic that’s Killing Audiences

Move over “Death by PowerPoint,” there’s a new form of visual content that’s boring audiences to tears. It’s called photography. The phenomenon known as “Death by PowerPoint” examines how audiences lose interest in presentations when they are poorly designed. It demonstrates how too many bullet points, a lot of text

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