5 Signs Your Brand Needs a New Photography Partner

When it comes to your brand and product photography, are you operating in the dark? How do you know if you have the right resource, and how can you tell when it’s time to leave your current photographer and find a new one? Unless there’s something obviously wrong with the

How Product Marketers Can Use Photography to Increase Market Share

Buyers are bombarded with visual content but few images make an impact. Product marketers can create a competitive advantage by learning how to use photography as a way to differentiate their offer. Learn how photography can help you connect with audiences and gain market share.

Bored to Tears in the Digital World

Everything I see and scan in my feed on social media, read through industry articles and email updates, scan over advertisements for local events and conferences – it all comes to me in the same way, (insert the sound made by Charlie Brown’s teacher), wh-wh-wh-wh-wh…. At 46, the digital world

Women’s Issues are Human Issues

By: Cynthia Tjoflat We still have work to do. There aren’t enough women in business. So, for those of us here, the mere act of success is a woman’s cause. Whether or not the project or endeavor directly speaks to “Women’s Issues” is separate, but let’s be honest: “Stake your

Pantone’s Ultra Violet May Be a Portal to New Understanding

I hope Pantone is right. I hope 2018 has us all seeing violet, because we could use some color magic to kick us into a higher state of consciousness. Earlier this month, The Pantone Color Institute, the authorities in color research, proclaimed Ultra Violet 18-3838 as the 2018 Color of

Please, We Need Your Creativity

Some days, it’s hard to make sense of the world. The past few months have been particularly difficult and unsettling. Floods. Hurricanes. Fires. Shootings. Assaults. Terrorism. Plagues (seriously, see Madagascar). Ongoing political and social divisions. It’s like we have a collective case of PTSD. Our senses are on high alert.

Want to Make an Emotional Connection? Be Brave Enough to Act Like an Artist.

As you prepare for the week ahead it’s a good time to consider, “how will I be brave?” It’s a particularly important question for sales and marketing teams to explore. Bravery is essential when it comes to reaching, inspiring, and connecting with audiences. Connection doesn’t happen through wishful thinking, it

This Offer Is Exclusively for the Minority of Marketers — Is that You?

We’ve written this exclusively for the minority of marketers—that small group of people who do not follow the status quo. This post, and the subsequent ones which follow on this blog, are for the maverick marketers, the daring designers and the persistent producers who rebel against mediocrity. If you believe

How to Avoid the Photography Epidemic that’s Killing Audiences

Move over “Death by PowerPoint,” there’s a new form of visual content that’s boring audiences to tears. It’s called photography. The phenomenon known as “Death by PowerPoint” examines how audiences lose interest in presentations when they are poorly designed. It demonstrates how too many bullet points, a lot of text

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