Tag: artistic brand expression

Pantone’s Ultra Violet May Be a Portal to New Understanding

I hope Pantone is right. I hope 2018 has us all seeing violet, because we could use some color magic to kick us into a higher state of consciousness. Earlier this month, The Pantone Color Institute, the authorities in color research, proclaimed Ultra Violet 18-3838 as the 2018 Color of

Please, We Need Your Creativity

Some days, it’s hard to make sense of the world. The past few months have been particularly difficult and unsettling. Floods. Hurricanes. Fires. Shootings. Assaults. Terrorism. Plagues (seriously, see Madagascar). Ongoing political and social divisions. It’s like we have a collective case of PTSD. Our senses are on high alert.

Want to Make an Emotional Connection? Be Brave Enough to Act Like an Artist.

As you prepare for the week ahead it’s a good time to consider, “how will I be brave?” It’s a particularly important question for sales and marketing teams to explore. Bravery is essential when it comes to reaching, inspiring, and connecting with audiences. Connection doesn’t happen through wishful thinking, it

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