In an effort to create a non-generic, run-of-the-mill dealer video highlighting the product, our approach was to create a simple yet elegant setting for the product that also allowed us to incorporate in elements from the national ad campaign we photographed. This allowed us to maintain a level of personality we associated with the product in still photography through props, lighting, and styling. Multiple voice overs were created and layered on top of the video that were specific to the regions it was run in.